Scope: Branding, Identity, Editorial, Print, Copywriting
Timeline: Jan 2023 – Apr 2023
Tools: Indesign, Illustrator, Photoshop
Imagining what York University's Inaugural Bachelor of Design Gradex looks like.
As part of the creative team, I had taken part in the naming, visual identity, editorial, social media, brand guidelines, and copywriting. All the visuals in this case study were created by me unless credited otherwise.
The class of 2023 is the first graduating class of York University's Design program. What once was the York Sheridan Design (YSDN) program has now transitioned to become the York University, Bachelor of Design (DESN) program. As we prepared to graduate and move on to the next chapter of our lives, we were thrilled to showcase our work and share it with the world.
Over the past four years, we’ve carved out a safe, supportive, and inclusive community that spans both physical and digital spaces, from the classroom to Discord and Zoom.
Now, as we prepare to venture out into the world beyond the walls of our university, we want to invite you - industry professionals, design community creatives, family, and friends, to join us in our space. We want to share with you the culmination of our hard work and dedication in our upcoming exhibition, DES_N SPACE.
The visual identity of DES_N SPACE represents the space we’ve carved as a program, the space we’ve created as designers, and the spaces we are moving into upon graduation. It is dynamic and ever evolving.
Booklet for visitors of the 2023 grad show.
Stickers created for the 2023 grad show. Photos taken by DSA (YorkU Design Student Association).
Physical advertisements for the 2023 grad show at York University. Photo by:
Jasmine Wong
