Svoop! A scoop of delicious vegan frozen desert!
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Svoop is vibrant, playful, upbeat. Dairy isn’t necessary to a frozen dessert tasting good. There is a lot you can do with fruits and nuts. Visually, the identity uses textures, illustrations, and colours to highlight this. Overall, everything contributes to a sense of "child-like summertime fun!”

The designs convey a sense of fun and indulgence while also being conscious and responsible. The brand is inviting and casual, encouraging everyone to try new tastes and experience the joy of plant-based treats. It is also energetic and lively, inspiring customers to enjoy life to the fullest, one Svoop at a time.

Svoop tote bag and t-shirt.

Select pages from the Svoop brand guidelines. Web version of the brand guidelines is hosted on Standard.site

Posters featuring the Svoop characters.

Street posters for Svoop.